My Role: UI design
BerryMobile is a fruit and vegetable distribution platform that currently work as a middle man between local farmers and consumers. They operate numerous fruit stands across Vancouver.
Project Goals:
- Educate and inform customers on the availability of fresh produce
- Connect farmers with the consumers while educating consumers on where their produce is coming from.
Style tile
Logo touch-up
Icons
Style guide
High Fidelity Screens
Layer organization
Illustrator
Google Drive
Photoshop
Sketch
Slack
Before coming to us our client already had an established brand. Clients would often recognize the brand by the bee logo before the name of the company itself. Because of this we were restrained on any major redesigns .
The target audience for our clients business consisted of adults who were health conscious and had disposable income. Because of this our art direction had a wholesome and responsible angle to it. The smile on the original logo was removed to appeal more to an older audience while the color was muted to adhere to our color pallet. Finally, the line work of the logo was smoothed out to make a less jagged shape (see back stinger)
